Internet Marketing & Google’s New Teleportation Search Facility!

Google have introduced a second search bar to help its users get more specific results.

The new program, known as 'teleporting', acts an additional filter for large and popular sites such as Amazon and the New York Times. Currently being issued at Google's discretion, the feature will adapt usual search procedures to focus specifically on content.

Google commented that "the feature will now occur when we detect a high probability that a user wants more refined search results within a specific site...the sites that display the site search box are chosen algorithmically based on metrics that measure how useful the search box is to users."

Consequently when searching for a site that Google believes eminently searchable - including NASA, Amazon and Wikipedia - a second search box will appear that specifically searches that site.

There are currently no plans to allow companies to pay to upgrade their listing to include this facility. However, based on the improved percentage of clicks received for those already using 'teleporting', demand for the program is expected to be high.

Teleportation came in response to changes in internet usage. Computer users are increasingly using Google to navigate to a specific website, rather than typing the company name into the internet task bar.

By using Google, consumers increase the likelihood of being directed to the correct page within two clicks, rather than being directed to an inappropriate or unavailable site due to a minor confusion or spelling mistake. This has drastically reduced the amount of .com's and .co.uk's internet users need to remember.

Critics of teleporting have highlighted the program as being discriminatory to smaller companies, particularly in respect to key words.

For many, part of Google's popularity has been based on its ability to give smaller companies a chance to compete against big name brands. By allowing some sites to use the function but not others, Google has channelled an increased number of responses to larger companies capable of paying for more trademarks.

This apparent prejudice can be seen more clearly when using key words. Not only does Google determine which company is deemed most suitable when a user types in non-specific words, they will also allow some companies to include an additional search function at the expense of their competitors.

The search in search facility has also been criticised for providing poor responses compared to pay-per-click advertising and company on site search facilities. As teleporting is an extension of the regular Google pattern, it does not encourage users to take notice of a company's other offers and may direct users to an out of date or irrelevant aspect of the site based entirely on keyword recognition.

The success of the program remains to be seen, however the inclusion of teleporting at Google further cements its status as the world top internet search engine and one of the most important places to orchestrate a companies advertising campaigns. Those companies which adapt to suit Google protocol are likely to increase their popularity rather than lose business.

Google Pay Per Click Spoofing Emails Are On The Rise

DBS & Google have become aware of 'spoofing' emails sent to some AdWords advertisers recently. 'Spoofing' refers to the act of fraudulently altering certain properties of an email to make it appear as though it originated from a legitimate source. The email can then lead to a deceptive website which collects sensitive personal information. In this case, the email may have appeared to be from Google AdWords, asking for your account login information. Please do not respond to these emails.

Here are some steps you can take to ensure the security of your account:

1.) Be wary of unsolicited messages. Google will never send unsolicited messages asking for your password or other sensitive information. If you need to change your account information, such as your billing details or your password, always sign into your AdWords account from https://adwords.google.co.uk and make the changes directly within your account.

2.) Check the message headers. The 'From': address and the 'Return-path' should reference the same source.

3.) Make sure that the URL is legitimate. The AdWords home page URL will always be https://adwords.google.co.uk.

4.) Change your Google Account password frequently. To learn how, visit https://adwords.google.com/support/bin/answer.py?answer=24828&hl=en_GB.

5.) Report suspicious messages to adwords-charge@google.com.

6.) Keep your computer's antivirus and spyware protections up-to-date and regularly run system scans.

If you believe your Google AdWords account may have been compromised, please let DBS know so that we can initiate an investigation.

Google in Yell.com takeover rumour

Rumours are circulating regarding a possible takeover of Yell.com by Google. Yell.com shares recently rose 4.4% - the largest increase since December 2006.

The Yell.com customer database would present a great route to market for Google's services.

Pay Per Click Advertising: 7 Steps To Success in 2008!

When you carry out a basic search on Google you may have noticed that the top two results on the left hand side are in a beige box that has a headline of "Sponsored Links". In the right hand column there are also up to eight sponsored links. These sponsored links are pay per click adverts. If you click on these adverts then the business providing the advert pays for the cost of the click.












The ranking or order of the adverts is determined by a bidding system. The two top left adverts are ranked one and two and then the adverts that appear on the right are three, four and so on. Ideally you want to be in the top 10, so your advert will be shown on the first page of search results.

Business need to follow these 7 steps for pay per click success:

1.) Key words
Time needs to be spent in researching the actual key words and phrases that potential clients type into a Google, Yahoo or MSN search. If you don’t have a keyword associated with an advert then your advert CANNOT appear.


2.) Advert Development
Successful adverts have the keywords repeated in the title of the advert and on the landing page of the website. Searchers want to see a good match between an advert and what they typed in the search box. Multiple adverts for each key service areas of your business are better than one generic advert. For example if you are a solicitor then you need an advert for each key service area such as wills, probate, divorce etc.


3.) Landing Pages
Many pay per click beginners direct potential clients to the homepage of their website. This is usually a mistake; your visitors need to get to the part of your website that relates to their search. If a searcher is looking for an employment lawyer then they should be taken straight to the employment page.


4.) Call To Action
Once a potential client is on your page you need to give them a call to action such as "request a call back", “buy now” button or “ask a question“. You will reduce your chances of success if your landing page only says in small print "for further details call us on". Make your site interactive!


5.) Campaign Implementation
The next stage involves setting up an account with the appropriate service provider (Google, Yahoo and MSN); going through the bidding process for the key phrases / words you have identified and then initiating the campaign. Part of this will involve setting a budget - initially you may decide on a small amount - you can change this at any time.

6.) Campaign Monitoring
One of the major benefits of this form of marketing is that everything can be measured - number of times your ad gets shown, number of clicks to your website, new clients or sales resulting from enquiry etc. Thorough tracking will enable you to maximise the return on your investment.

7.) Management
If you find the prospect of setting up and managing a pay per click campaign too daunting then we offer professional assistance. DBS are “Google Adwords Professionals”.


I wish your business the best of luck in 2008!

Google acquires Grand Central communications

Internet search engine giant Google has purchased Grand Central communications, a free phone routing service allowing you to use a free local phone number for all of your calls. The new product has just been re-launched and is now available for sign up.

The service, which is currently available in limited beta form for a small number of users, enables you to personally manage all of your correspondence. If you have multiple phone numbers (e.g., home, work and mobile), you can get one phone number that you can set to ring for all, some, or none of your phones, based on who's calling. As a consequence, your phone number is tied to you, and not to your location or job.

The service also gives you one central voice mailbox. You can listen to your voicemails online or from any phone, forward them to anybody you wish, add the caller to your address book or block a caller as spam. You can also listen to your voicemail messages from your phone whilst they are being recorded, or switch a call from your mobile phone to your desk phone and back again. The potential here for making life easier is endless, but there are also opportunities for creative misuse.

When you create a Grand Central account you can pick any area code you wish. So, if you have a colleague across the country that you are in constant conversation with, and are sick of paying long-distance rates to speak to them, you can make a Grand Central account in your local area code and stop making long-distance calls. Similarly if your mobile phone tariff lets you receive unlimited calls from a certain number, you could feasibly add your Grand Central number to that list and receive unlimited free mobile calls.

Grand Central was founded two years ago by Craig Walker and Vincent Paquet, former senior executives at VoIP firm DialPad Communications, which was itself acquired by Google's rival, Yahoo!, in 2005. The idea for the Grand Central service was borne out of Walker's frustration upon landing at a local airport and realising he needed to check three voicemail mail boxes - one for his mobile phone, another for work and one for his BlackBerry .

The company has been holding public tests on the Grand Central service for several months. Google have claimed that the services' current users will continue to enjoy an uninterrupted service. A limited number of invitations to receive Grand Central unified numbers will also be available for users who sign up at http://www.grandcentral.com/. Controversially there is still some speculation as to how well the Grand Central service can be integrated into the 'Googletalk' package.

Internet-based phone services are a major growth area at the moment. Ebay-owned communications company Skype, a pioneer in the internet phone market, has signed up more than 200 million users for its free or low-cost phone services globally. Newer names in the field include venture-backed firms Jajah, Jangl, Jaxtr and Rebtel, which together have signed up millions of users in the past year.

Google Video Ads Hit UK

Google users in the USA have had video ads served to them via the Google AdWords scheme for some while.

All pay per click adverts are generated by bidding on keywords and can produce great amounts of traffic to your website. If you're not sure what pay per click is then click here for a brief presentation from DBS.

The "video unit" adverts are nestled amongst the text adverts and take the form of an image with an embedded video player - all you do is click the play button if you want to watch it.

This is what they look like:

This image doesn't work if you click on the play button - but if you look at these examples of Google Video Unit ads you will get the picture (pun intended).

YouTube provide the technology for this. Now we know why Google bought them.

Google have launched this technology in the UK.

In a press release, David Thacker, group product manager for Google stated...

"the program (surely he meant programme?) will create a new revenue opportunity for publishers and content owners, and help advertisers reach their target audiences in new and innovative ways".

DBS is awarded Google AdWords Professional Status

David Clarke - a partner at DBS - was recently awarded Google AdWords Professional Status after achieving 87.1% in a 100 minute examination.

This distinguishes DBS as skilled internet marketing professionals.

The examination covered some exciting topics for Google AdWords features that haven't yet hit the UK. Look out for image and video ads - they are on the way.


We will soon be displaying the Google AdWords Professional logo on our website and email letterhead.

We have offered pay per click services to our clients for several years through Google, Yahoo and MSN and have achieved some outstanding results for a range of businesses offering professional services through to Ecommerce.

Passing the exam brings the advantage of promotional credits to new advertisers which we intend to hand out in the form of free clicks on a first come first served basis.