tag:blogger.com,1999:blog-8815432531142490802008-07-22T02:46:37.556-07:00Yellow Pages & Internet Marketing Guruhttp://www.blogger.com/profile/08773297139236908134noreply@blogger.comBlogger49125tag:blogger.com,1999:blog-881543253114249080.post-33620719219027593972008-07-22T02:44:00.000-07:002008-07-22T02:46:37.563-07:00

Google have introduced a second search bar to help its users get more specific results. The new program, known as 'teleporting', acts an additional filter for large and popular sites such as Amazon and the New York Times. Currently being issued at Google's discretion, the feature will adapt usual search procedures to focus specifically on content. Google commented that "the feature will now

David Clarkehttp://www.blogger.com/profile/12337378386501838796noreply@blogger.comtag:blogger.com,1999:blog-881543253114249080.post-39175413306137628872008-07-14T03:42:00.000-07:002008-07-14T03:42:00.149-07:00

To most companies, advertising in Yellow Pages is the unshakeable cornerstone of their annual marketing spend and they would no more think of cancelling it than they would hire David Brent as office manager. Surely Yellow Pages is established, recognised everywhere and enjoys strong distribution. It’s expensive, but is there any alternative? A moderately sized quarter of half page ad is looking

David Clarkehttp://www.blogger.com/profile/12337378386501838796noreply@blogger.comtag:blogger.com,1999:blog-881543253114249080.post-39879288814223533012008-07-11T04:18:00.000-07:002008-07-11T04:21:58.265-07:00

To a large degree your success in search engine results will depend on your inbound linking strategy. You have probably seen links in the pages of a web site. Links can take you to another page in the same web site or to a totally different web site. Links are the "blue bits" on a web page and usually look like this: http://www.thepartyfairy.co.uk/ The link above is an inbound link for The

David Clarkehttp://www.blogger.com/profile/12337378386501838796noreply@blogger.comtag:blogger.com,1999:blog-881543253114249080.post-70350135464171020272008-07-08T01:34:00.000-07:002008-07-08T01:35:30.868-07:00

Netreach is an opportunity to export your business information across the Yell.com network as well as a wide range of its partner sites and companies. The increased exposure can be of real benefit to your business, rapidly increasing your target market and giving you more specific and up to date client leads. What are the benefits of advertising with Netreach by Yell.com? Netreach adverts are

David Clarkehttp://www.blogger.com/profile/12337378386501838796noreply@blogger.comtag:blogger.com,1999:blog-881543253114249080.post-76486344758281080772008-06-10T02:15:00.000-07:002008-06-10T02:25:15.256-07:00

David Clarke, partner of DBS, recently ran a one day Internet Marketing Course for the Time For You Group Of Companies franchisees. The tailor made course took place at the Bentley Hotel in Lincoln. The delegates gave the course an overall 90% satisfaction rating. This is some of the feedback given: "All those who intend using the internet for business should do this training!" "A very

David Clarkehttp://www.blogger.com/profile/12337378386501838796noreply@blogger.comtag:blogger.com,1999:blog-881543253114249080.post-5018908423327820252008-05-14T01:38:00.000-07:002008-07-14T01:39:29.576-07:00

It’s Monday morning and you enter the office to see that the fax machine is half submerged by one weekends worth unsolicited faxes. The “green” side of your conscience tells you that half a tree gave its life for this pile of unwanted rubbish. The business side of you kicks and you realise that these faxes are burning up your ink and your paper. So how do you stop it…. It’s simple: ring the

David Clarkehttp://www.blogger.com/profile/12337378386501838796noreply@blogger.comtag:blogger.com,1999:blog-881543253114249080.post-34301759093415275682008-04-17T03:25:00.000-07:002008-04-17T03:28:06.667-07:00

DBS & Google have become aware of 'spoofing' emails sent to some AdWords advertisers recently. 'Spoofing' refers to the act of fraudulently altering certain properties of an email to make it appear as though it originated from a legitimate source. The email can then lead to a deceptive website which collects sensitive personal information. In this case, the email may have appeared to be from

David Clarkehttp://www.blogger.com/profile/12337378386501838796noreply@blogger.comtag:blogger.com,1999:blog-881543253114249080.post-5948957584282868632008-04-10T10:28:00.000-07:002008-04-10T10:38:26.926-07:00

DBS client Hudson Moody have won the Best Online Estate Agent Award at the prestigious Estate Agent & Letting Agent Awards for 2008 sponsored by the Property Search Group (PSG), Findaproperty.com and supported by the Royal Institution of Chartered Surveyors (RICS. Ben Hudson, of Hudson Moody Estate Agents in York received the award at a ceremony at the Grosvenor Park Hotel in London this week.

David Clarkehttp://www.blogger.com/profile/12337378386501838796noreply@blogger.comtag:blogger.com,1999:blog-881543253114249080.post-37624016424366464432008-03-31T07:30:00.000-07:002008-03-31T07:37:41.545-07:00

With the advent of internet marketing there has been a rise in pay per click advertising.With pay-per-click, your company pays a certain agreed amount to an advertising company every time someone clicks on the link to your business.Some companies will try to generate fake clicks on your site to try and make easy money. Similarly, your competitors may click on your link and increase your bill

David Clarkehttp://www.blogger.com/profile/12337378386501838796noreply@blogger.comtag:blogger.com,1999:blog-881543253114249080.post-48535235503812179832008-03-31T02:57:00.001-07:002008-03-31T03:08:04.554-07:00

Internet use on mobile phones is predicted to go from 475 million minutes in 2008 to 1000 million minutes by 2011. So far, records in the USA show that mobile advertising spend has doubled from 2006 to 2008 and is predicted to quadruple to $16,000 million by 2011. The UK market is following suit with mobile internet use on the increase. 17 million people in the UK accessed the internet via a

Yellow Pages & Internet Marketing Guruhttp://www.blogger.com/profile/08773297139236908134noreply@blogger.comtag:blogger.com,1999:blog-881543253114249080.post-46323352134891116052008-03-04T00:51:00.000-08:002008-03-04T00:56:40.701-08:00

There is no set price for yell.com keywords. You choose how much you are willing to pay for each click-through. Minimum bid is 20p. The more you pay the higher up the list you will appear, so, the advertiser who bids the most for a keyword will be shown first. The pay per click listings will appear when a searcher looks UK wide (the default search) or specifies a county. The pay per click

David Clarkehttp://www.blogger.com/profile/12337378386501838796noreply@blogger.comtag:blogger.com,1999:blog-881543253114249080.post-17933175652264258742008-03-03T02:12:00.000-08:002008-03-03T02:16:20.099-08:00

A free phone number allows your customers and potential customers to call you for free. For a reasonable rate, you can increase your business by allowing callers to contact you without cost. This acts as an added bonus to a client when subscribing to your service. Having a free phone 0800 number translates to having a low-cost, easy and effective marketing device which can dramatically increase

David Clarkehttp://www.blogger.com/profile/12337378386501838796noreply@blogger.comtag:blogger.com,1999:blog-881543253114249080.post-24678360513914747562008-02-27T23:18:00.000-08:002008-02-27T23:27:02.427-08:00

0800 numbers offer massive advantages to businesses but buying them can be a minefield if you are not prepared. This article examines 10 things to look out for before buying an 0800 number. 0800 numbers allow your customers to call you without being charged. This not only increases the amount of calls your business receives, it also gives you the chance to measure which of your services are

David Clarkehttp://www.blogger.com/profile/12337378386501838796noreply@blogger.comtag:blogger.com,1999:blog-881543253114249080.post-27175904859398457412008-02-21T22:38:00.000-08:002008-02-27T23:12:02.362-08:00

The popularity of 0845 numbers is outstripping Free Phone 0800 numbers. Recent search engine statistics for February 2008 show that online purchases of 0845 numbers outweighed 0800 numbers by a factor of 3 to 1. In recent years 0800 has been seen to be the way to go. Business people have known that they can attract potential customers with the lure of a free phone call so why this change in

David Clarkehttp://www.blogger.com/profile/12337378386501838796noreply@blogger.comtag:blogger.com,1999:blog-881543253114249080.post-47802727223690893632008-02-13T00:59:00.000-08:002008-02-13T06:58:19.982-08:00

Google have offered a free web analytics package for several years now to its customers in the UK. Our American cousins have also been able to take advantage of Microsoft’s analytics package called “Gatineau”. Microsoft announced today that it has open up Gatineau Analytics to international users as well including the UK.“Due to the overwhelming demand from customers outside the United States,

David Clarkehttp://www.blogger.com/profile/12337378386501838796noreply@blogger.comtag:blogger.com,1999:blog-881543253114249080.post-47366908343381729072008-02-05T03:21:00.000-08:002008-02-05T03:24:49.873-08:00

Nearly 180,000 people are now buying and selling for a living on eBay, the auction website. The home-based entrepreneurs are generating an estimated £2bn - exceeding W.H. Smith eBay said yesterday. Over the past two years people using eBay as their first or secondary source of income has more than doubled from 68,000. The site has 15m hits a month. There is a North/South divide of eBay

David Clarkehttp://www.blogger.com/profile/12337378386501838796noreply@blogger.comtag:blogger.com,1999:blog-881543253114249080.post-77400320732876235282008-01-14T02:37:00.000-08:002008-01-14T02:41:04.159-08:00

Rumours are circulating regarding a possible takeover of Yell.com by Google. Yell.com shares recently rose 4.4% - the largest increase since December 2006. The Yell.com customer database would present a great route to market for Google's services.

David Clarkehttp://www.blogger.com/profile/12337378386501838796noreply@blogger.comtag:blogger.com,1999:blog-881543253114249080.post-8727936921321918522008-01-13T06:31:00.000-08:002008-01-13T07:11:41.997-08:00

If you don't all ready know what a blog is then it will benefit you to quickly read through my article What's A Blog? Blogs are a very simple website that anyone can add to without any web development skills at all. If you can use Word you can easily add to a blog. Blogs can be given a "skin" so they look exactly like the exisiting pages of your website. You are probably familiar with Google's

David Clarkehttp://www.blogger.com/profile/12337378386501838796noreply@blogger.comtag:blogger.com,1999:blog-881543253114249080.post-64782668695373686162008-01-03T06:48:00.000-08:002008-01-03T07:02:51.591-08:00

Google's Analytics package is an incredibly powerful tool that tells you how people got to your website and what they did when they got there. Analytics is free. If DBS manage your inbound link building then you should have had analytics set up for free by us. If you are unsure as to how to use analytics or don't think you have this feature then please contact David Clarke on

Yellow Pages & Internet Marketing Guruhttp://www.blogger.com/profile/08773297139236908134noreply@blogger.comtag:blogger.com,1999:blog-881543253114249080.post-33767692953494420402008-01-03T06:20:00.000-08:002008-01-03T06:41:35.632-08:00

When you carry out a basic search on Google you may have noticed that the top two results on the left hand side are in a beige box that has a headline of "Sponsored Links". In the right hand column there are also up to eight sponsored links. These sponsored links are pay per click adverts. If you click on these adverts then the business providing the advert pays for the cost of the click.

Yellow Pages & Internet Marketing Guruhttp://www.blogger.com/profile/08773297139236908134noreply@blogger.comtag:blogger.com,1999:blog-881543253114249080.post-60574911264283223462008-01-03T02:05:00.000-08:002008-03-03T02:11:12.890-08:00

Internet search engine giant Google has purchased Grand Central communications, a free phone routing service allowing you to use a free local phone number for all of your calls. The new product has just been re-launched and is now available for sign up. The service, which is currently available in limited beta form for a small number of users, enables you to personally manage all of your

David Clarkehttp://www.blogger.com/profile/12337378386501838796noreply@blogger.comtag:blogger.com,1999:blog-881543253114249080.post-23663591040125402902007-12-06T03:57:00.000-08:002007-12-10T05:17:08.992-08:00

Google users in the USA have had video ads served to them via the Google AdWords scheme for some while. All pay per click adverts are generated by bidding on keywords and can produce great amounts of traffic to your website. If you're not sure what pay per click is then click here for a brief presentation from DBS. The "video unit" adverts are nestled amongst the text adverts and take the form

David Clarkehttp://www.blogger.com/profile/12337378386501838796noreply@blogger.comtag:blogger.com,1999:blog-881543253114249080.post-13607922742519624242007-11-13T02:03:00.000-08:002007-11-13T02:06:27.633-08:00

Police and The Trading Standards Office are making people aware of the following postal scam, particularly in the run up to the Christmas period, when people are more likely to be expecting parcel deliveries. A card is posted through your door from a company called PDS (Parcel Delivery Service) suggesting that they were unable to deliver a parcel and that you need to contact them on 0906 6611911

David Clarkehttp://www.blogger.com/profile/12337378386501838796noreply@blogger.comtag:blogger.com,1999:blog-881543253114249080.post-60019432007738432322007-11-12T06:59:00.000-08:002007-11-12T07:35:06.337-08:00

By looking at web stats I see that after Google, the search engine that sends the most traffic to our clients' sites is Yahoo! Yahoo has now introduced a Yahoo! Local Results feature. Google has had a similar feature for quite a while now. The graphic below shows the results for a search on "solicitor liverpool" using the Yahoo! search engine. The top two results in blue are pay per click

David Clarkehttp://www.blogger.com/profile/12337378386501838796noreply@blogger.comtag:blogger.com,1999:blog-881543253114249080.post-57161916929339636972007-10-15T01:36:00.000-07:002007-10-15T01:40:04.920-07:00

The UK Internet Register is rearing its ugly head again. This is what I said in May 2007 and it still holds true today.... I had a solicitation forwarded to me by a client that they received from the UK Internet Register. The solicitation asked for a cool £639 + VAT for an advert in their register. Beware - this is a scam and the outfit involved have operated several ruses aimed at parting you

David Clarkehttp://www.blogger.com/profile/12337378386501838796noreply@blogger.com